The BAT Tower, Biscay’s International Entrepreneurship Centre, has improved its visitors’ experience by transforming its hall into an immersive space filled with stunning WOW Digital Art contents. Developed by Trison Necsum, these Digital Art works combine the rich cultural heritage and stunning landscapes of Bizkaia, creating a powerful fusion of tradition and modernity.

Among the most striking works is a hypnotic digital waterfall, which flows along the hall, symbolising the constant flow of ideas and innovation that defines the BAT Tower. In addition, a powerful sculpture of a bear created from coloured flower petals adds a touch of nature and art, making it a captivating centrepiece.

The installations also include a magnificent Matte Painting that masterfully merges some of Bizkaia’s most iconic monuments, such as the Hanging Bridge, the Guggenheim Museum, San Juan de Gaztelugatxe, among others. This digital mural invites visitors to explore the region from a new perspective, creating a visual journey that links local heritage with global entrepreneurship.

These artistic pieces are not just visual spectacles; they represent the creative and entrepreneurial spirit that is at the heart of the BAT Tower. The hall has become not only a space for connection and collaboration, but also a testimony to the power of innovation and creativity.