A more visual and dynamic shopping experience”, that was the challenge that Kiabi proposed for the design of its digital facade in its new store in the Parquesur shopping center in Madrid (one of the centers with the most affluence in Spain).

The technological and artistic solution invites the user to stop and observe the projected explosion of color and creativity. The entire audiovisual installation is conceived as an extension of the store, giving it a visual, dynamic and artistic appeal for visitors to the Parquesur Shopping Center.

An innovative and revolutionary approach to the brand that takes a quantitative leap towards an increasingly necessary technological presence, which surrounds customers in an experience that combines realism and audiovisual fantasy.

Thanks to this technological proposal, the client stops entering a conventional store, to fully immerse himself in the “Kiabi universe”.