At Vienna Airport, Lagardère Travel Retail has taken the concept of transit shopping to a new level with the opening of its innovative Fashion Gallery. This space, designed to offer a premium experience to travelers, combines a carefully curated selection of luxury brands with a sophisticated environment and digital integration that enriches the customer experience.

As part of this transformation, we developed and implemented the digital design of the screens that bring the entrance of the space to life, creating an immediate visual impact and engaging visitors with dynamic content that reflects the exclusivity and style of the gallery.

The content has been carefully designed to convey the essence of the brands present in the space, reinforcing their identity through high quality images and a fluid visual narrative that accompanies the traveler’s journey. Thanks to digital technology, communication is adapted in real time, offering an experience that is always up to date and aligned with industry trends.

With this project, we contribute to redefine the airport retail experience, combining innovation and digital design to create spaces that go beyond shopping, making them a meeting point between fashion, technology and exclusivity.