A new piece of digital architecture is emerging in the middle of bustling Myeongdong Street in the heart of Seoul.

It is the M Plaza shopping mall, for whose refurbishment, led by Necsum Trison digitalisation, an innovative concept has been conceptualised and executed, blending the digital and artistic worlds with special materials and finishes. The entrance to the shopping centre is now more striking and spectacularly beautiful, thanks to the engineering that manages to perfectly integrate technology into the space and thus enhance visibility from the outside, as one of the main objectives was to energise and attract attention to this entrance.

Once inside, the visual linearity accompanies the visitor, where technology is mixed with warm wood materials and lighting details. To enhance the ascent to the upper floors and create a welcoming but elegant entrance, subtle contents have been developed that play with the finishes.

A new and innovative digital experience to welcome visitors to the refurbished M Plaza shopping centre.