At Trison Necsum we have conceptualised and digitised the new Real Madrid Official Store at the Santiago Bernabeu Stadium. The innovative flagship store of the current European champions offers an immersive experience for fans, tourists and visitors.

The digital customer journey accompanies visitors from the moment they arrive and generates an emotional connection to the brand. Particular highlights include an impressive 3D dragon that moves through the shop, the digital showcase that generates holograms of the team’s new jersey and the customisation of each area to the needs of the customers.

This cutting-edge concept has attracted the attention of fans, tourists and visitors alike.  With millions of views and likes on social media, this digital experience attracts hundreds of people daily who come to see and record the viral dragon.
The shop’s design aims to enhance comfort and connect visitors to the club’s history, successes and greatness, reflecting the club’s and Trison Necsum’s commitment to innovation and excellence.