In the overall Bernabeu Stadium project, Trison Necsum played a key role as conceptualizers and executors of the visual experiences and innovative digital projects inside and outside the stadium. This iconic stadium was transformed by creating the viral visual experience of the dragon in the stadium’s 360º ring, a unique experience that seamlessly integrated with the space by extending the experience from the Real Madrid Official Store to the video scoreboard; in this way each visit offers a unique experience, transforming each match into an unforgettable spectacle.

In addition, Trison Necsum was responsible for the conceptualization and execution of the exterior digital project, highlighted by an exclusive black glass finish solution that is a hallmark of high technology applied to architectural design, integrating elegantly into the futuristic architecture of the stadium.

Despite being architectural elements, we also designed the finish of the plinth, a fundamental part of the stadium’s exterior structure, ensuring that the entire project was aligned with the club’s highest standards and stood out among the best international designs. The Santiago Bernabéu was recognized as the best stadium in the world in 2024 by the World Football Summit (WFS), highlighting not only its architecture but also the digital innovations implemented.

In addition to the exterior, in the interior we also developed the digitalization of the dressing rooms as well as the VIP area of the Honor Box, where different experiences such as holographic glasses accompany this special place.