WHITE RABBIT is an off-museum designed to explore Barcelona’s local culture in a playful and unconventional way. Various artists reinterpret the city’s traditions — whether they were born there or not. The experience invites visitors to try on a giant capgròs, interact with an oversized caganer, or dance as if they were in Razzmatazz.

The museum features a strong digital and interactive component. The installation by Trison Necsum includes a range of spaces with immersive audiovisual solutions, theatrical lighting, and surround sound. From the narrative introduction to the White Rabbit universe to the large-scale immersive room, and through to surprising installations in common areas and themed spaces — everything is designed to deliver a rich, sensory, and participatory experience.