Rising in the heart of Santiago, Torre Entel has stood for over five decades as one of Chile’s most iconic urban landmarks. At Trison Necsum, we had the privilege of digitally transforming this national symbol by merging art, technology, and audiovisual storytelling to reimagine its presence in the city’s skyline.

The intervention featured the installation of the world’s tallest vertical LED screen — a groundbreaking technical achievement that turned the tower into a monumental platform for dynamic content. Through synchronized animations, large-scale graphic design, and adaptive lighting, the structure became a fully immersive visual experience.

The project captivated thousands with its scale and innovation, forging a new emotional connection between the public and their urban space. It marked the first time the tower had been used as a digital narrative canvas of this kind, setting a new standard in how architecture can communicate.

With this intervention, we reaffirm our commitment to reshaping iconic spaces through impactful and memorable digital experiences.